Based in Shanghai, Wobabybasics is an innovative apparel company created in 2007 by Sherry Poon after the birth of her first child. Sherry combines her experiences as an architect, environmentalist and parent to re-create children’s basics with sustainable materials, simple, nostalgic styling and modern practicality.

Inspired by observations of children in action, during play and every day activities, Wobabybasics offers uncluttered design, quality and functionality that appeals to both active children and their parents.

> Learn more about why our clothes are good for your baby

As the healthiest option for babies and the planet, only certified chemical-free organic textiles and safe, low-impact dyes are used.

Learn more about how our earth-friendly practices

Naturally, Wobabybasics proudly supports local artisans and people-friendly production methods to uphold the highest social and environmental benefits.

Learn more about our work within our community

Wobabybasics carries two collections – Fall Winter and Spring Summer. Our products are now available at select retail partners in major fashion cities of the world like New York, Milan, Tokyo and Shanghai.

The Clothes

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What really matters

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